Cognito customer trials service of the future
A recent news article by Retail Times revealed that Cognito customer CitySprint is to pilot a two hour ‘store to door’ delivery service. The trial is the first of its kind in the UK and highlights the importance of instantaneous access to data in today’s convenience culture.
Users of the new service will choose a 2 hour time slot for delivery of their shopping and then be able to track progress in real-time. A similar service is already in operation in the US, with Amazon customers being able to order a product in the morning and have it in their hands that afternoon.
It just goes to show that traditional ways of thinking are no longer adequate to match rising expectations. In order to meet these increasing demands, more convenience and greater flexibility must be offered to the customer.
One way to achieve this is by offering new and distinctive ways of delivering a service. Real-time visibility of what is happening in the field, combined with proactive use of data to tune performance, is just one way of improving the customer experience and building loyalty, and for CitySprint proved to be crucial in securing their latest partnership.
For more information on delivering outstanding customer service, take a look at our solutions page.