When do you start preparing for the festive season? When you see the first displays in the stores? When the big retailers release their Christmas advertising campaigns? When the Black Friday promotions arrive in your inbox? Or are you one of the many who leave it as late as possible, then hit the high street in a panic on December 24th? Whether you love or loathe seeing Christmas crackers on display in August, spare a thought for those of us who work in or with the retail logistics industry. At Cognito iQ, we’ve been preparing for Christmas since January so we can support our logistics customers through the seasonal delivery peak.
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