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David Schulze gives his top 5 reasons to attend Field Service USA

Billed as ‘THE EVENT for Leaders in Customer Care, Service & Support’; Field Service USA is the west coast’s biggest event for all field service professionals. Attracting 400+ delegates and a number of high profile expert speakers; for the 16th year in a row the event promises to be bigger and better than before. 

I’m David Schulze, Vice President of Business Development at Cognito iQ. As a 25-year veteran of the field service marketplace and a long-term sponsor of Field Service USA, I can honestly say that the opportunity for cross pollination of ideas and topics as well as previews of new technology and solution is unrivalled. This is absolutely the biggest, broadest event in the field service industry. And, did I mention, it's coming from Palm Springs this year.

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I’ll be there to run a workshop and showcase the latest in Cognito iQ’s portfolio. Innovation never stops and we’re excited to show the next iteration in real-time mobile workforce analytics and automation. If you’re going, join our workshop on Flawless Field Service on Tuesday 17th April at 2:25pm. Wanted to get that date in your diary early! And for the first time ever, we’ve got a discount code that will give you 20% off your cost of attendance.

As a big fan of the show, I wanted to give you my top 5 reasons for attending, so here goes.

Problem sharing and solving

Cross industry learning is vital and the show attracts a vast number of exhibitors and delegates from all walks of field service. Learning best practice from other industries allows you to stay ahead of competitors and also enables you to grow by using your existing infrastructure in new ways.

Seeing trends in action

Artificial intelligence, machine learning, and virtual reality have long been industry buzz words. More recently I’ve starting to see companies that have finally piloted or are using these tools in their service organisation. OK so it’s not quite Minority Report (yet) but as customer expectations shift, businesses need to adopt cutting edge technology to stay ahead of the game. You’ll see some amazing stuff.


Four action packed days may seem a little heavy. But the event is designed to keep you engaged and enthralled. With a lot of diversity built into the agenda, lots of tech to see and the beautiful backdrop of Palm Springs, this event certainly delivers. Check out the event app. With lots of interaction and participation generated by the use of new technologies, the event meets its main objective: to reach its audience in a positive way.

One to ones

Maximize your time at Field Service USA by connecting directly with mentors, technology providers, and other thought leaders. Use the event app to sync up calendars to suggest the best time and location for you to meet up. It’s a great way to meet people and have valuable conversations.

The parties

Every day, in every session you have the opportunity to make valuable business contacts, connect one on one with other service executives and catch up with friends. And with a party every night, you’re sure to make some vital acquaintances.

I hope to see you there.

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